Death In Bloom: FINAL TRAILER

Evaluation Q3

What did you learn through audience feedback?

Evaluation Q4

Evaluation Q2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Evaluation Q1

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP, OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS

Death in Bloom - THIRD DRAFT

Death in Bloom - SECOND DRAFT

Website

LINK TO WEBSITE

Audience Expectations of Genre

PRIMARY RESEARCH

We created a questionnaire about indie comedies or indie films in general and asked 11 people of different ages to fill them out.

• With the seven 16-25 year olds we asked to fill out the questionnaire, five of them watched films 'sometimes', one 'rarely' and one 'often'. Donnie Darko, Submarine, Frank, Juno, Perks of Being a Wallflower, The Grand Budapest Hotel, Mean Girls, Monty Python, Moonrise Kingdom, 500 Days of Summer, Heathers and Adventureland were answers to indie comedies that came to mind, most of them being indie comedies. Out of this age range, themes and conventions that were believed to be in the genre included experimental colour themes and lighting, not a lot of dialogue, strange and bizarre characters/settings, a consistent visual style, an underdog character, interesting characters and awkward romantic tones.
• From age 51 and older, indie comedies that came to mind when asked consisted of The Grand Budapest Hotel, Four Weddings and a Funeral, The Full Monty and The Mask and Mrs Brown's Boys. The expectations of the genre for this age range were English humour, an unusual ending, genuine truth about life, different music and sound effects, an odd sense of humour and pleasing visuals. The types of films that were mentioned were not as accurate as the films that were the answers for the 16-25 year olds, meaning that the younger demographic would be more suited for our film.
• The audience expectations of the themes in indie comedies or indie films in general are fairly similar to both age ranges, with an interesting/abnormal colour scheme or visuals being the most prominent expectation.

SECONDARY RESEARCH

• http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-audiences-2015-11.pdf               shows that audiences around age 45 and over showed a strong preference for independent films.
• http://webcache.googleusercontent.com/search?q=cache:yy9XATBuenMJ:flavorwire.com/564907/how-senior-citizens-became-independent-films-most-powerful-audience+&cd=4&hl=en&ct=clnk&gl=uk&client=safari                                                    Last year's highest-grossing indie movies also included the Helen Mirren vehicle Woman in Gold, The Second-Best Exotic Marigold Hotel, and Mr. Holmes. In 2014. . . the MPAA found "the share of tickets sold to 40-49 and 50-59 year olds were at all time highs, while the share of tickets sold to 60+ year olds (13%) was at its highest level since 2011." And during that same period, fewer tickets were sold to 18-24 year olds and 35-39 year olds.
• http://variety.com/2016/film/features/how-indies-can-survive-1201750485/                         'older audiences have “a lot of disposable income, while the teenage audience doesn’t have $15 or $20 to drop every week on the latest blockbuster. So variety seems to be the spice of life, and the only way indie cinema won’t survive is if they stop making movies.”
• From these sources, it shows that older audiences are targeted by indie films, due to independent cinema being slightly more expensive and them having disposable income that they can spend on it, shown by the sources from Variety. The article from Flavorwire shows that an older/senior audience is common with indie films, but the films mentioned that had such a large audience of this specific demographic were films that feature older actors and actresses. For example, Helen Mirren in Women in Gold, and The Second-Best Exotic Marigold Hotel, where the vast majority of the cast consists of seniors, as the narrative evolves around their lives. 
• So from that article, it shows that the age of the characters/actors in the film can determine the demographic, and our film's protagonists are aged around 17, so the primary demographic will consists of those around this age, as elderly people would not be as interested in a film evolving around teenagers than around seniors. 

Final Film Poster

Difficulties Encountered When Editing